Project management, Customer Relationship Marketing, Customer Success strategies, Customer Growth Strategies, Dashboard Data Analysis and Marketing Automation.

With over 15 years of experience in digital marketing in the advertising, FMCG and retail industry. I have worked with various CMS e-commerce platforms , SEO, SEA/ SEM, SAAS Marketing Automation, Content Marketing, CRM, various Google tools.

01. CRM & DATA ANALYSES.

CRM stands for Customer Relationship Management and is not only about creating strong customer relationships and satisfied customers, but also about streamlining the salesperson’s daily work and helping them to be at the front. CRM data analysis gathers customer, sales, marketing, and product data and transforms it into easily understood visuals.

02. CUSTOMER EXPERIENCE & SUCCESS.

Customer Experience (CX) is how customers perceive the interaction with your company or brand. It includes all touchpoints between the customer and the company, from advertising and marketing to the buying experience and customer service. The customer success strategy focuses on individual customer outcomes and retention in the post-purchase part of customer journey

03. DIGITAL MARKETING & GROWTH.

Market your business to a targeted audience on desktop, mobile and tablet. Achieve your goals and generate new leads by building your company’s brand on the most important social channels. The next step is strategically expanding your customer base while fostering customer loyalty. It is about offering value, understanding customer needs and continuously refining your approaches to ensure sustainable revenue growth for your business.

Customer experience is a term used to describe a customer’s total experience with a company throughout their joint business relationship. The English term “customer experience”, or the abbreviation CX, is often used.

We all know that it is important to understand customer needs and customer behaviour. In recent years we have learned that it is called User Experience and is abbreviated UX. What most of us need to get better at is how we can analyze customer behavior and how we translate customer insights into practice.

Louise Hedegärd – Marketing Manager Klarna

“Wouter is a really talented, ambitious, inspring and creative digital specialist who I had the pleasure to work with at Carlsberg. E-commerce strategy, website development, digital transformation, online sales & marketing campaigns are some of Wouters’ competences & skills. He made a great impact leading the digital team at Carlsberg and took both a lot of initiatives & responsibility. Wouter is an engaging, helpful & kind colleague and always fun to work with. ”

MAGNUS ALBERTSSON – Head of National Sales Carlsberg Sverige

“Wouter and myself has worked together during 2020 when Wouter managed the Online team and heading Carlsberg Sweden e-commerce development! During the period Wouter had a temp assignment and mission was to lead the team and share his experience! With his strong skills in digital marketing and user experience he has accelerated the digital transformation i Carlsberg Sweden which can now be adapted into daily operations. I would recommend to hire Wouter for any e-commerce or e-marketing initiatives where content and user experience are of high value.”

ROGER BLOMQVIST – Head of Sales Bang & Olufsen

“I want to give Wouter my best recommendations as AD for any project to strengthen digital presense. He posesses strong cutting edge in digital communication and has a good sense of art and design resulting in attracitve web pages with strong potential to grow your business. Recently we had a good copperation when he helped one of Bang & Olufsens Service Centers in Sweden with their graphical profile following the overall guidelines from Bang & Olufsen.”

JOHN HERMANS – Key Account Manager Mitsui Tokyo Inc.

“I have come to know Wouter as a very proficient, reliable and positive minded colleague during our time at MCM Foods part of Mitsui Tokeyo Inc. His ability to source out new marketing possibilities combined with his strong and efficient approach to solve complex business issues with regard to logistics, marketing , private branding and customer satisfaction within a volatile exchange rate market is remarkable. His helicopter view on business, possibilities and his pursuit for the best approach and solution makes him stand out”

Digital marketing that helps B2B/B2C companies bring in more customers and improve sales both in Sweden and on other European markets.